udaan was founded in 2016 with a vision to transform the trade ecosystem and empower small businesses by leveraging technology. As India's largest eB2B platform, udaan operates across diverse categories including FMCG, Staples, Fruits & Vegetables, and Pharma. With an extensive network of retailers nationwide, thousands of suppliers, and leading national and regional brands on the platform, udaan enables efficient supply chain and logistics operations driven by technology and focused on B2B tra