About this app Roles Assistant for “what matters most” Prim is your Roles Assistant for managing and connecting “what matters most” in your personal and professional life. You can manage whatever roles you have; in family, organization, business, team, project, social work, vacation, house chores, band, sport teams, school, country, etc. You can manage it anytime, anywhere, and with anyone! Prim is created with human fulfillment as its priority. Before all else, Prim manage life; your Vision,