MYK LATICRETE Rishta is a platform that provides its trade partners and non-trade partners access to features such as the company’s product catalogue , product selectors, coverage calculators, information in relation to events conducted by the company, registrations for the same, etc. The platform also provides incentives to certain users by giving them some points , these users can check their balance and redeem the points that have been accumulated in the App. App users can also reach out to t