Elcanto, Korea's representative shoe brand that started the shoemaking business in 1957 and satisfies the three elements of comfort, design, and durability with 60 years of craftsmanship and technology - Elcanto El Canto started in August 1957 as a small supermarket in Myeong-dong. In 1963, Korea's first brand shoe store opened on Madison Avenue in New York, and in September 1979, it opened with France's Charles Jourdan. We opened our first store in Myeong-dong through a technology partnership.