RAD is your one-stop destination for all things trending in beauty. Explore all viral makeup products & hottest launches from brands like Maybelline, Fenty Beauty, Nykaa, MAC, Sephora, Sugar and try them on, from your couch.

Love brands like Fenty Beauty, Dior, MAC, Sephora but you’re looking for cheaper alternatives that still work their magic? Rad also has the perfect dupes from brands like Sugar, ELF, Lakme, Maybelline and more in store for you.