"Al Andalus Trading Company (ATC) Kuwait was founded in 1963 with the objective of becoming a leader in field of consumer electronics. Today, 50 decades later, Al Andalus is a household name and a brand that is synonymous with consumer electronics, technology & home appliances. What’s more, every leading international consumer electronics brand is today associated with Andalus. It is a matter of prestige that when Samsung Electronics – the world’s No.1 brand with the highest brand equity* – wished to enter the Kuwait market, it chose Al Andalus as the sole distributor for Samsung Electronics in Kuwait. Even today, Al-Andalus is the sole distributer of Samsung mobile phones & home appliances in Kuwait. Samsung is ranked as the No.1 brand worldwide.

The journey of Al Andalus began with a single showroom in Nugra retailing consumer electronics. Since then, the business has grown and expanded to over 5 showrooms spread across all the governorates of Kuwait and catering to the needs of the entire populace. Its flagship super electronics store “Centro” is a vital part of its network not to mention the strong nexus of dealers.