With a family legacy of farming, Reiter Affiliated Companies (RAC) is proud to be the largest fresh, multi-berry producer in the world and the leading supplier of fresh strawberries, raspberries, blueberries and blackberries in all of North America. The Reiter family began farming in the San Francisco Bay Peninsula and by the turn of the century had migrated south into Watsonville and the Santa Clara Valley where Joseph “Ed” Reiter and R.O “Dick” Driscoll began growing their own Sweetbriar straw