India Business Journal (IBJ), one of the prominent business magazines in India, has made inroads into those segments of industry and economy that are integral, but often underplayed. IBJ moves away from the beaten track of unloading high volumes of cumbersome information onto weary readers. Instead it endeavours to be concise yet complete in its contents. The magazine attempts to unearth the ‘ratnas’ of Indian economy, brings to its readers important events and happenings both locally and global