Enterprises are spending around 70 percent of their IT budgets around digital technologies. However, sales, marketing and strategy teams are unable to figure out which are the top accounts to chase and why?

SalesEdge - India’s first Growth Intelligence Platform aims at automation of Sales Strategy and Operations by enabling businesses to: Define their market, empower their overall strategy, create informed messaging and discover opportunities. It captures financials, digital(IT) spends, demographics, industry movements of 48.5K BFSI, Manufacturing and Healthcare companies contributing a total of $39bn in IT spending for 2019.

These insights were derived from TechCircle Digital Innovation Survey that ran over 7 months and covered more than 800 companies in India and the findings are encapsulated in SalesEdge. It marries India’s largest private company research engine with India’s largest digital innovation survey. The combination gives CEOs, Sales Leaders and CMO’s a unique perspective of the digital shift, technology adoption and business use cases driving spending. It’s the ultimate ready reckoner for any business leader.

The top three strategic priorities of 70 percent organisations in India are enhanced customer experience and loyalty, improved time to market and product differentiation. The combination gives CEOs, Sales Leaders and CMO’s a unique perspective of the digital shift, technology adoption and business use cases driving spending.