With the aim to reach out to the Ayurveda student community and bridge the gap between the academia and the industry, Himalaya started its Ayurveda Medical College (AMC) Connect campaign. Now, in its fifteenth year, the AMC Connect reaches out to over 200 Ayurveda colleges across India, Nepal and Sri Lanka. The programs under the AMC Connect initiative emphasize the need to build scientific rigor into ayurvedic practice to contemporize it and make it relevant in modern society.

Some of the activities conducted under Himalaya’s AMC Connect include: