►The challenge of business services sales is unique: you’re selling something intangible. Buyers cannot see or touch it, sales requires prospect education, relationships are crucial, and buyers have to be convinced of the value of working with you and your company.✦ ►Did you know? It is 5 times harder to make new customers, than to retain them, so it is essential to keep your regular ones happy. The secret to outstanding achievement is not talent but a focused persistence. Sell with confidence