The mobile application “Skopje ZOO” is developed by Makedonski Telekom as a special project within the partnership between the company and the ZOO of the City of Skopje. It allows the users to get acquainted with the animals at the Skopje Zoo and learn more about them, at home, while preparing to visit the Zoo or at the moment when they found themselves opposite the animal that aroused their special interest. By loading the QR code, placed on the information boards in front of each habitat, the