Magdeburg. With the help of the technology called augmented reality (“augmented reality”), SMART virtually links the digital world with the printed pages via the camera function and makes interactive and entertaining content visible. With the new version of SMART, Mitteldeutsche Verlags- und Druckhaus GmbH provides virtual details via augmented reality on a wide range of content and also advertisements that are printed in the newspaper. A look through the camera built into the mobile device suc