Founded in 1949, UM Broadcasting Network (UMBN), is the pioneer in Mindanao. UMBN started with a 250-watt transmitter in Davao City. UMBN uses HARRIS and BE Transmitters, JAMPRO Antenna, Orban OPTIMOD Audio Processors, Vault Express and other imported broadcast equipment from the US. Its FM stations are formatted as Pop/Dance Music Station catering mostly to the CDE youth and young adult market. Its AM stations are formatted as News and Public Affairs station, serving the DE adult market. UMB