The Cooperative is the most popular reality TV show in the Balkans. It has been broadcast for the third season on Pink television by Zeljko Mitrovic, and represents a kind of successor to the former reality show Farma.

The concept of the show program is designed so that a group of 30-40 competitors stay in a completely isolated space from the outside world. The scene is a specially built complex that includes a huge white house with several additional facilities, a swimming pool, an artificial lake… where all participants are under constant surveillance by cameras and microphones, and where every inch of space is covered. Competitors stay here for 9-10 months, and the winner chosen by the audience wins a prize of 50,000 euros.