India Jewellery Shopping Festival (IJSF) is an unique initiative in the entire value chain, never before in any sector, to bolster the gold jewellery sales across the nation. It is the only scheme in India which will penetrate the masses to influence their interest into Jewellery, thereby creating "Inclusivity for all". The upcoming India Jewellery Shopping Festival is designed in such a way that it will not only increase the jewellery trade but also revive the confidence and credibility amongst