First Bank launches "iLEO", a mobile banking APP exclusively for the digital community. It takes "simple, fast, innovative, and understands you best" as its core values, emphasizing simple interface, intuitive operation, straightforward language and little pink lion mascot elements. , the best daily financial partner tailored for the digital native generation!

The core value of iLEO is Simplicity, Speed, Innovation and Thoughtfulness. Furthermore, English is available on iLEO APP which is the best choice of the mobile bank in Taiwan for the users from overseas.