Our business was not ours to begin with. We started out by operating franchises of other bakeries and food brands. Eventually we started delivering cakes to customers next to the store and were appreciated. That was the moment of epiphany and the birth of our main brand WarmOven – a name derived from that magical sensory experience of smelling and tasting a freshly baked cake straight out of the oven while still warm. Cakes are never consumed at the point of purchase and logically perhaps a cat