The Birth of an Idea - To Create 'Experiences' of Taste with Tradition October 2015: On a rainy day in Chennai, we, a group of cousins & also avid foodies from a South Indian family were craving for some authentic murukku. We were surprised to find there were NO authentic south Indian snacks on any of the retail shelfs or the snacking shops. We wanted something that was close to homemade, not made of palm oil & preservatives & something that resonated with the memories of our grandmother's prep