Be U Rewards is the most rewarding loyalty program in the region, brought to you by the Beside Group. With a selection of premium fashion brands such as Diesel, Fred Perry, Scotch & Soda and more. Download the Be U Rewards app to: Earn and redeem Points on your purchases Spend Points on a range of rewards and experiences such as cinemas, cafes, and entertainment Enjoy benefits including early access to sales, exclusive offers, birthday and welcome gifts Stay fit and be rewarded when you tr