Khadijah Shah is the creative force behind the label ÉLAN— a brand that has over the years cemented a place amongst Pakistan’s leading Fashion Couture Houses. Khadijah inherited her passion for design at an early age from her mother Aneela who had a small atelier and loyal clientele for years before ÉLAN was formally launched. After completing her BSc with honors at the London School of Economics, Khadijah returned to Pakistan and started setting a vision for expanding the atelier, which is now