The FLO line's design philosophy is about creating quirky hight street fusion wear. The line appeals to those young Fashionistas of today who look to make a statement. The GENERATION woman line embodies a casual cool aesthetic relatable to the urban Pakistani woman of today. The design philosophy is a celebration of femininity and style, incorporating prints and embroideries from various sources of inspiration. GENERATION was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as