GoodayOn is an award-winning and leading digital marketplace that provides a platform for blue and pink-collar (traditionally women) gig workers in Ethiopia, to offer their services to customers seeking domestic help (cooking, cleaning, babysitting) and home repairs. The platform connects customers with skilled and reliable gig workers through GoodayOn mobile application and a call center.

GoodayOn's services are designed to provide convenience, affordability, and quality for customers by leveraging technology for high-precision matching based on location, qualification, and rating.