iVeneration aims to help family members around the world to connect with the family trees, share with all ancestries' memorable moments, and perform online veneration to ancestry.

Filial Piety has been one of the key values to the long historical Chinese culture. It is also common to evaluate the integrity of a person through his/her virtue of respect for one's parents, elders, and ancestors as well. Therefore, iVeneration is created to help the globalization of modern families who have family members spreading all over the world to sustain, enrich and even enhance their rituals of filial piety.