The digital transformation of colour is happening & it is happening NOW. At PARADOX we consider it the ultimate opportunity to finally get the customer colour journey right. With over 25 years experience in the paint colour market PARADOX combines ‘left brain’ skills with ‘right brain’ thinking to set up and design a state-of-the-art native app in the world of colour. Our revolutionary mobile application stands out from ‘the crowd’ by design, ease-of-use, revolutionary masking technology, use