Jhulelal is the Ishta Dev (community God) of Sindhi people. Jhulelal continues to be the unifying force and the centre of all cultural activities of the Sindhi community. The word Sindhi is derived from the River Sindhu (now River Indus in Pakistan).
When Sindhi men venture out to sea their women pray to him for their safe return. They offer the Lord a prasad of akha, a sweet made from rice, ghee, sugar and flour.
Sindhis all over the world greet each other with the words, "Jhulelal Bera-Hee-Paar".