Joel Brandenstein is a German pop singer from Ratingen, who became famous on the Internet. 2014 started Brandenstein a personal initiative to publish his debut single. He upload the song written by himself 'Diese Liebe' on his website and put it in the online stores. Also he produced a real music video which was set a few days after launch on YouTube. Despite the limited reach of its Internet advertising, the song was released on 12 December and reached high demand in the first days of the Top 5