In the wake of RadioVivaFm, "the radio on the move" in 2000, thanks to the collaboration of profiqua a pool of people (Mark Vivenzi, Marco Simonetti Massolini Paul and Gigi Benetton) was born Sempreviva, a radio station dedicated to a target listening between the 25 and 55 years, that is for an adult audience fond of the great Italian and international hits that have made the history of music in the '70s, '80s, '90s and 2000.   For this immortelle has a great music-only format, 24 hours with 24