Since lockdown, there has been a huge growth in the number of people getting into camping, the outdoors and enjoying an off-grid lifestyle. More and more, as a society we want to get away. Away from the relentlessness of a working life that has increasingly invaded our homes; away from the tyranny of always-on electronics and ever-watchful social media; away from the pressure to be busy, to be productive, to be available.

When your every waking hour is spent feeling hunted, just disappearing into the countryside for the weekend is a blessed relief. And if you’re in a 4x4, you can disappear further away and deeper into it. Overlander 4x4 reflects Britain’s new-found interest in an outdoor lifestyle.