“Saheli” is a multilingual mobile App devoted to pregnancy care. It delivers short entertaining and informative daily videos for pregnant women in English, Hindi, Bengali, Punjabi, Marathi, Kannada, Tamil, Telugu and Malayalam. Guiding them along the pregnancy in a friendly, entertaining and informative manner. The content of the app is generic lifestyle related during pregnancy and not related to medical issues. Though in a channel called Dr. Speak, bytes from medical practitioners will be carried. The App also provides few more interesting and important features as described below.

The content of the App would be organised in channels as under :

A) Just For you! – Everyday one short new video would be received by a pregnant lady as per her EDD. The content of a video would be based on the weekly development of pregnancy as time progresses. Videos would be engaging friendly narrative in nature with high quality visuals, scripts and music. With a “Tip for Today”.

C) Doctor’s Speak – Will contain bytes of doctors speaking about specific medical issues like anemia, blood pressure etc.

D) Heart to Heart – Community chat group for all the pregnant ladies who downloaded the App.

E) My Phone Book - Here the user will be able to store all important phone numbers so that she can make calls directly from this APP.

F) Shopping: This icon would allow the pregnant women, especially in the urban areas to access stuffs that they may need during her pregnancy.

G) Smile Please – Some generic, feel good entertainment videos would be pushed from time to time to lift up the mood of the lady.