The Advantage program is a CRM offered by JK Tyre as part of their Dealer Relationship Program. The major goal is to simplify the communication exchange between the channel partners and JK Tyre. It rewards dealers who are high performer and acknowledge their effort. It aims in building long term partnership relationship by enhancing the low potential dealers and enabling them to grow. JK Advantage is the only loyalty program which is offered to the dealers across the industry, and today is considered as one of the biggest program.

The new Advantage 2.0 is bigger and better with below key features.