Organizations who wish to adopt a customer-centric model of engagement often give customers the ability to report problems. Whether it’s a leaky roof or a faulty electrical outlet, work will not get done unless it’s reported. Gartner estimates that self-reporting issues via a self-service mobile app cost up to 100 times less than operations at a call center or monitoring an email account. Couple that with the fact that we live in an omnichannel world, where customers use many channels in order