United group which was established in 1954 has its genesis at a time when India was just developing its industrial strength post the independence under the leadership of the new government of Free India. At a time when the new India was just finding its feet united group was among those pioneering business houses that built manufacturing as their core strength. At a time when there was an immense need to provide employment to the local population and manufacturing needed lot of patience and hard work, the promoters of United took the tough decision of making their own products and offering them at a price that won the heart of the Indian consumers especially the Indian home maker.