Welcome to FRASERS. This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop. Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name. We’ll be bringing you the very best curation of products, chosen with you in mind. You’ll be able to browse and buy from the same best-in-class