Mr. B V Shah came to Chennai along with his family at a very young age from Kutch, Gujarat. In 1982, they started Flora - a family garments store in Pondy Bazaar. In 2005, Instore a business focusing on Women's wear was founded with the first store in Pondy Bazaar. In 2007 Instore opened its second store in Purasawalkam. In 2018 it expanded into Children's and Men's wear exclusively at the Velachery outlet. In May 2019 Instore's e-commerce store - www.instore.co.in went live. Instore has an