The Point, an integrated loyalty program covering 25 SHKP malls, has officially debuted. Members can earn 1 point for every $1 spent at participating malls, convert to Point Dollar to spend as cash, redeem a variety of gifts and offers. Download the The Point App to register as a member to enjoy more exclusive privileges! Other amazing features of The Point member include: member parking (contactless parking service and free parking redemption), birthday offer, redeem rewards, year-round shopp