We often find that readers start their day with a sad feeling or a negative note. Seeing this dissatisfaction with negative news and realizing its responsibility as a credible newspaper, Dainik Bhaskar initiated a change that hasn’t been seen before anywhere in the world and in the history of any media.

“No Negative Monday” – Dainik Bhaskar initiated this campaign on Monday, January 2015, so that readers can start their week on a positive note. And, because it is the first day of the week and the day on which people plan their entire week.