Trout Fisher has been New Zealand's only dedicated trout fishing periodical since 1991. It's 100% Kiwi Owned & Produced. AIM: To promote New Zealand trout fishing in the spirit of public ownership. Its owner, publisher and editor describes himself as "a classic fly fisher but atypical magazine purchaser", meaning that he fly fishes impulsively but only buys magazines deliberately, and very few at that. Typically, he feels, magazines are 66% advertising and 33% reading, offering little value to t