Creating a new contemporary subculture - the “HipFit” culture The development of all human potential is the basis of dignity for the individual, with the acceptance of merging of mind and body. The pursuit of pleasure and perfection would no longer be covered in guilt, but rather praises in all its beautiful forms. 'Paeredaim a movement that creates a new standard of living, a new concept that focuses on developing a conscientious and social lifestyle, through functional and sustainable activit