30 Years of Work Destroyed in 30 Seconds is what can happen if an organization mismanages a product recall, explosion, strike or other crisis situation. In today’s hyper-critical and social media-driven world, organizations that do not quickly prepare for, and respond to, negative events risk significant and lasting damage to their reputation. The ability to alert, mobilize and inform key leadership, gather accurate facts, monitor external audiences such as the news media, customers and ve