Monthly "dealer" is the industry's only magazine dedicated to 100 percent. A management station authorized dealer. "Dealer" is closely profiled, business publishing, dedicated owners, managers, and heads of individual departments dealerships. Letter is also addressed to companies in the market environment dealership, such as insurers, banks, leasing companies, paint, oil, computer.

In stock are described cases the profitability of the station and its departments (living new cars, service, sheet-metal-paint department of the F & I department of used cars), as well as predictions about new sources of income dealer and the future of the car market in Poland and Europe. The whole is enriched by numerous studies (including "dealership PMI" Car Dealers Satisfaction Survey), reports and rankings salons, services or dealership F & I departments. Thanks to this "Dealer" fully in the role of expert and analytical. It is also a source of inspiration for dealers, ideas and best practices that journalists gather monthly for the dealership Readers from all over the world. And thanks to the co-organization of the largest industry events in Poland (Congress Dealers, Forum TOP100, Room & Service) release integrates native environment dealerships in the country.