The Aura Group was founded by 5 Italian immigrants who came to Winnipeg in search of change and opportunity. They dreamed of creating a place where creativity and talent was nurtured and the client's happiness and satisfaction was always top priority. Together they formed The Aura Group. A chain of salons where they each worked behind the chair and at the front desk for endless hours to build the salons' reputation for excellent customer service.

After working together mastering their craft for years they decided to open their first location in 1979 in St. Vital Center. In 30 years they have expanded to 13 locations in Winnipeg and Vancouver.