To a business, AM is a locator, an advertising platform and a tool to boost sales (when there is a promotion or stock clearing or still introducing a new product) because of massive broadcasting to the end users of the app.

To the end user, it is time, energy and money saver. Many people look for products and services but are not able to find them easily, hence wasting a lot of time, money, and energy. AM therefore increases the end user’s productivity.