In the realm of insurance sales and advisor recruitment, two major challenges have emerged in recent times. Firstly, the negative connotations associated with insurance have led many people to become apprehensive about engaging with insurance-related discussions. To combat this, a novel and innovative approach has been devised by Lazarus, aimed at revolutionizing the sales and recruitment process by steering clear of traditional insurance language altogether.

The key to this successful approach lies in the "Funding Responsibilities" process, which has proven to be remarkably effective in establishing a passionate and seamless sales and recruitment experience without the need for any insurance jargon. Instead of focusing on insurance products, the approach revolves around a concept that is universally understood - the notion of fulfilling one's responsibilities. The process highlights that everyone carries certain responsibilities that require financial planning, albeit an aspect often overlooked.