ANAYA by Kiran Chaudhry was established in Lahore in 2016 as a collaborative venture between popular Artist and Entreprenuer Kiran Chaudhry and Resham an established business in Pakistan. The Anaya was set up to fill a perceived gap in the market for high quality fashion at affordable prices. The idea was to provide an aesthetically advanced yet highly accessible offering in the women’s ethnic-wear segment, essentially providing designer aesthetics at high street prices. In a very short span