Y101FM (Always First) is a contemporary hits radio (CHR) station located in the heart of Cebu, Philippines. It targets the A, B, and C market shares and has a wide range of special shows that offer listeners an opportunity to tune in and listen to their desired genres.

In keeping with its reputation as the innovator of entertainment, Y101FM (Always First) also regularly hosts on-air promotions and produces events such as concerts, parties and sporting competitions to entice its listeners to take part in local, national and international affairs.