AURORA SFA is a set of tools that provide a technological solution that allows sales people in your company performed, in a quick and efficient way all the processes involved in marketing and distribution, supported by cutting edge mobile technology, such as PDAs, laptops or smartphones, enabling effective management systematization. So that growth in corporate competitive position and optimize customer response time is obtained.

AURORA SFA allows segmenting customers according to their own characteristics, using as parameters demographic, psychological, geographical, economic data, conductive and business relationship they have with the company and other factors of importance to the active management of the relationship with customers also provides the sales force, access to critical customer information and tools that enhance their ability to effectively sell.