Tkiyet Um Ali (TUA) was founded in 2003 by Her Royal Highness Princess Haya Bint Al- Hussein to represent the rst initiative of its kind in the Arab World that seeks to eradicate hunger. TUA is also considered the rst non-governmental organisation to provide sustainable food support through distributing food parcels and serving hot meals in addition to providing humanitarian food aid to Jordan’s underprivileged. Originally conceptualised by Her Late Majesty Queen Alia more than 39 years ago, TUA